5.25.2011 Classes in Florence
Florence is incredible so far. Each day, we go to about 2-3 companies and learn about how they conduct business. If we’re not on a business visit during the day, we’re a museum or some historic place where we learn about Italy’s ancient artists, getting to see some of its oldest and most popular works. I’m really digging this class style. Since it’s only a two week class, there are no class lectures. It’s all about getting out there! Hopping from firm to firm, museum to museum. It’s so much more genuiely engaging and exciting!
More pictures and about one of our business visits to the lovely J.K. Place:
J.K. Place – J.K. Place is a boutique luxury hotel with just a few locations in some of the world’s most fabulous cities. We got to visit their location in the heart of Florence. I learned that chain hotels aren’t like boutique hotels, in the sense that they are small and they specifically cater to the upper-class market. These guests desire a quiet, tailored, lavish hotel stay. This particular boutique inn only has 32 guest rooms, each of which are decorated differently from each other with the finest furniture and impeccable interior design.
Its multilingual staff includes members from varying backgrounds who are able to communicate with guests from Japan, Spain, France, etc. And of course, every staff member speaks English. (I didn’t have a hard time understanding anyone I spoke with here!) Employees are required to engage top notch customer service skills at all times. For example, they greet guests by name, provide them with
J.K. Place reminded me a lot of a finely renovated, antique mansion. It’s very homey and unlike any hotel I’m used to staying in! There’s a dining room, library, and contemporary television lounge all open for guests to make use of as they please. To top it off (literally), there’s an ultra-private outdoor rooftop terrace; the perfect place to unwind and break from Firenze’s busy atmosphere.
It was great to learn about marketing to this niche market and see how some of Italy’s upper class visitors enjoy their vacations.